Corp-Ethics Home
Log In | Register New User
Home Company Search Related Articles Forum (new!)

Company Dell [Company Info]
  Track this Company (an email will be sent to you everytime a report is filed about this company)

Date Issue Title
11th Aug 2006 Questionable Practice Dell sued over 'false' ads claims

Dell, the world's largest computer maker, is facing legal action in China over allegations of false advertising.

The group has been sued over charges its laptops contained a different, cheaper chip than those advertised.

According to state media reports at least 20 lawsuits have been filed against the Texas-based firm.

In a statement on its Direct2Dell website, Dell admitted it had made an "unfortunate and unintended marketing mistake" and apologised for the error.

Dell said had contacted customers and explained the difference between the two chips and offered full refunds to any customers who were still unsatisfied.

Spokeswoman Sharon Zhang said the error took place after the firm began to switch the chips used in certain laptop models, but sales brochures and order forms were not updated in time.

The problems centre on Dell's Inspiron 640M laptop, according to marketing materials the model was fitted with Intel's T2300 chip which allows a computer to run multiple software applications at the same time.

However, in China, and some other countries Dell instead fitted the laptops with the T2300E chip which did not support this function. The chip also costs $32 less than the T2300.

A report in the China Daily newspaper said the first case accusing Dell of false advertising had been filed in Shanghai on 26 July, and a further 19 were filed on 8 August in Xiamen.

The court action could hinder Dell's attempts to lure customers away from rival Lenovo, the market leader in China.

Source: BBC

Other Reports on Dell
Date Issue Company Report
19th Aug 2007 Questionable Practice Dell Dell restates profits after probe

Related Reports from the Computing & IT Industry
Company Issue Report
Microsoft Corporation Questionable Practice Microsoft faces new fines threat
Yahoo Fraud Investigation Company Files Fraud Lawsuit Against Yahoo
Microsoft Corporation Other Issue South Korea fines Microsoft $32m
Livedoor Fraud Investigation Livedoor's Horie pleads innocence
Yahoo Fraud Investigation Yahoo settles click fraud lawsuit
Contact Us | Terms of Service | Privacy Policy | Add Report | Links
© 2006 | Corporate Ethics