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Company GlaxoSmithKline [Company Info]
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Date Issue Title
25th Jun 2003 Questionable Practice Ordered to pull misleading adverts

The US government has ordered a drug giant to quit running a series of radio and newspaper ads that call the allergy spray Flonase a cost-effective alternative to pricey allergy pills.

The ad campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills like Allegra and Zyrtec. Flonase maker GlaxoSmithKline began the ads shortly after insurance companies raised prices for the pills this spring.

But the Food and Drug Administration says the ads falsely imply that Flonase is fully interchangeable with the other drugs -- when in fact, it relieves only nasal symptoms and the pills can relieve itchy allergy-afflicted eyes, too.

Flonase "is neither therapeutically equivalent to the oral antihistamines nor interchangeable with or substitutable for them," the FDA wrote GlaxoSmithKline last week, in a letter posted to the agency's Web site Tuesday.

The ads had already quit running by the time the FDA complained, said Glaxo spokeswoman Lisa Behrens. She said the company thought it had accurately described the differences between Flonase and allergy pills, but that it would "work in compliance with the FDA" in developing future ads.

Other Reports on GlaxoSmithKline
Date Issue Company Report
29th Jan 2007 Questionable Practice GlaxoSmithKline GSK hid paxil suicide link
10th Aug 2006 Other Issue GlaxoSmithKline Glaxo pays $70m to end price row
29th Mar 2006 Questionable Practice GlaxoSmithKline Glaxo agrees US Paxil settlement
18th Mar 2005 Other Issue GlaxoSmithKline Glaxo shares dip on factory probe
22nd Sep 2004 Questionable Practice GlaxoSmithKline Glaxo drops appeal in Aids drug pricing case
6th Sep 2004 Other Issue GlaxoSmithKline GSK faces anti-depressant lawsuit
19th May 2004 Other Issue GlaxoSmithKline New York sues GlaxoSmithKline
11th May 2004 Fraud Investigation GlaxoSmithKline GlaxoSmithKline faces antitrust investigation
22nd Jan 2004 Fraud Investigation GlaxoSmithKline $11.1 Million settlement
8th Jan 2004 Questionable Practice GlaxoSmithKline 1.5bn Tax Bill
16th Dec 2003 Questionable Practice GlaxoSmithKline Glaxo's CEO to scoop 5.7 mln stg a year
25th Jun 2003 Questionable Practice GlaxoSmithKline FDA tells Glaxo to pull misleading Flonase ads

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